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International history

Launched in 1992 in the UK by Enzo Balestrazzi, Baumatic is a family-owned and operated appliance manufacturer. During the first decade the company grew quickly, exporting throughout Europe, with distribution extending to New Zealand in 2002. Today, Baumatic operates in more than 50 countries, with appliances sold in Europe, Australia, New Zealand, Asia and the Middle East. The company continues to gain international recognition with residential consumers and developers across the globe.

Baumatic engages the most gifted product designers, and has created an enviable collection of appliances that embrace cutting-edge technology. This ensures every appliance works at its best, making light work of cooking and cleaning, and maximising leisure time.

The family values that underscored the business 20 years ago remain a priority today.


Applico Involvement

The Applico connection

Leading New Zealand appliance importer and distributor Applico Ltd has a long-standing relationship with Baumatic and its founder Enzo Balestrazzi – both companies are family-run businesses built on family values. 

Applico director Mark Jones first met Enzo at the Domotechnica appliance fair in Koln, Germany in the early ’90s. Applico consequently became the first distribution company Enzo dealt with directly, and was very involved in helping to develop the full range of Baumatic products. The Baumatic business expanded to include a full range of cooking and extraction appliances, as well as some freestanding models and laundry appliances.

Baumatic’s success has been Applico’s success, as New Zealand consumers recognise these appliances are highly competitive and extremely good value for money. And the business relationship between the two companies, which quickly become a solid friendship, remains as strong as ever.



1992 Baumatic is founded in the UK in 1992 by one of the few family-owned and operated appliance manufacturers

With its excellent product design, innovative technology and reasonable price, Baumatic soon became a market leader in the whitegoods industry.


2002 New Zealand becomes the first export country for Baumatic outside Europe.
The collection was launched in New Zealand by Applico Ltd, a local family-owned company formed in 1986. Distributed throughout the country, Baumatic quickly became renowned for its world-class design, cutting-edge technology and affordability.


2002 Baumatic features for the first time at the Auckland Home Show.
Applico has continued to showcase new Baumatic products at the show every year.


2004 The Baumatic advertising promotion Make-up for Your Kitchen turns heads.
The aesthetics of the latest models were revealed to a receptive market that quickly responded.


2007 New Zealand meets the Tango range. With its vibrant, colourful appliances, this collection from Baumatic launched a new appliance aesthetic in New Zealand. The popular range included a 40cm freestanding dishwasher, a 90cm chimney hood, four-zone Hyperspeed ceramic hob and 272-litre Combi refrigerator, all available in orange, red or yellow.


2008 Baumatic launches in Harrods. International recognition was assured with the agreement with London’s premier store to supply appliances to its niche market.


2011 Baumatic wins a coveted prize at the Get Connected Products of the Year Awards. The awards select the best of the best in the UK electrical appliance industry. Winning the prize in the highly competitive cooking section was a particular honour for Baumatic.


2011 Baumatic wins the Ambiente Kitchen Innovation of the Year Award. The Baumatic steam oven, blast chiller and vacuum packer were recognised for user convenience, innovation and design. The steam oven was also recognised for product benefit and ecology, and the vacuum packer for product benefit.


2012 Baumatic launches on Facebook. Interaction and feedback forms a key part of the Baumatic marketing strategy and helps influence future developments.

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